By Laura K. Inamedinova
June 3rd, 2018

How to attract investors without entrepreneurish background?

How to attract investors without entrepreneurish background?

By Laura K. Inamedinova
June 3rd, 2018

Seems that despite many ups and downs in recent months, the mania of Blockchain technology and cryptocurrencies has involved a lot of people. Some of them have had the interaction with the exciting world of technology before, some of them have barely touched it and suddenly explore a number of new conceptions, as well as face particular confusion within this field.

Needless to say, there are some ICO projects which still take advantage of these people through scamming, what definitely creates a bad reputation for this type of funding overall. Therefore, a lot of people who might be interested in investment hesitate to participate in ICOs. Nevertheless, this flaw may be easily corrected with the appliance of appropriate communication. Many teams of ICO projects may not put this aspect into serious consideration, but it is ultimately invaluable. Whilst following a few small steps, the outcome should be amazing as far as the increase of investors are concerned.

Research the market

First of all, it is crucial to define the future prospects of delivered product. Identify the benefits it may bring to the industry. Evaluate the current (and, definitely, the future!) need of it. There are many wonderful ideas; however, some of them are simply out-of-date. To attract a number of investors, you must provide a genuine innovation. The scope of business is especially wide, and this area absolutely requires both creativity and strategy. These two components, effectively put together, may give a birth to a number of amazing and modern ideas which can also develop into the project, attractive to new investors. In addition, paying attention for target groups and applying different approaches pays off. Of course, do not forget the first step: present the overall conception in an entirely clear way.

Image sells

What is more, the beautiful display of visual communication gives any project additional karma points. After all, it is 2018 behind the windows of our hubs and offices and digital representation is important as never before. Potential investors will not trust the word of mouth, phone calls or the content heard in various business meetings solely. The generous investment towards software and web development is a necessity rather than a sign of luxury. For a successful project which will seem perfectly legit and interesting to fresh investors, a well-built website is a must without saying. Whilst working on the whitepaper, another essential considering ICOs, it is crucial not only to include all information about the project, leaving no sloppy parts, but also to make it catchy in terms of visual appearance.  

Of course, it does not mean that the real communication is underrated. Not at all! Actually, it would be possible to claim, that the successful communication of ICO projects (same applies to nearly every business-related thing, actually) could be divided into two parts, as the latter, verbal communication can reveal quite different sides of the project than visual attractiveness alone.

Be honest

One of the main issues for beginner investors is to grasp particular conceptions of the world of crypto. It is absolutely normal and should not be discredited: since these people have not been involved in business or technology before, they require additional time regarding essential explanations. Therefore, it is enormously important to present the idea of ICO project clearly as well as to answer additional questions of clients properly (including even the smallest numbers if required). Do not worry if there is a struggle to explain everything instantly, as the mutual cooperation and support may bring a desirable result. In other words, regular, honest and warm verbal communication with potential investors is necessary regarding the encouragement of new investors who did not face the world of crypto previously.

All in all, the idea which has not been seen before, combined with the precise evaluation of communication can encourage many people who have not had any relations with financial technologies before to become successful crypto investors. If these tasks seem too difficult to be completed on team’s own, there is no shame to have a consultancy session with the professionals from the world communications or entrepreneurship. As ICO projects are popular and contain a bit of challenge due to stereotypes, experts have a great opportunity to help the growing projects and to improve in their field at the same time.