By Laura K. Inamedinova
November 20th, 2018

How can blockchain startups affect the business development?

How can blockchain startups affect the business development?

By Laura K. Inamedinova
November 20th, 2018

The opinions on crypto breakthrough were quite contrasting – the managing figures of large corporations bashed ‘uncertain’ technology together with legal institutions, but fresh people in business and youngsters were quite positive about the infuse of modern outlook in traditional industries. Therefore, crypto and blockchain startups do really make an impact on the overall development and environment of tech-related businesses. Starting with changing demographics and finishing with emerging opportunities in non-explored business fields, these projects are definitely providing a fresh insight and new challenges to old system and some traditional perceptions of communications, organisation or strategy.

The business environment may become younger

Overall, it would not be incorrect to claim that crypto and blockchain have encouraged the rise of young people entering the business. Starting with a fun statistical fact that millennials are considered to be the most crypto-savvy age group and finishing with the trend that startups can be generally associated with young entrepreneurs, it is not surprising at all.

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Speaking in general, most of young people have grown up in a digitally-friendly environment. They are more adaptable regarding the emerging technologies which could be used in order to create the successful crypto project.


According to Coin Telegraph, the average Bitcoin investor or user falls into category of 22-30 years.


The success in their investment combined with the endorsement for digital-related things may become the encouragement to create their own product supported by disruptive technologies.

Business centres may shift

Taking the global business centres into consideration, one might imagine the biggest cities in the developed countries, as, for example, London, New York or Tokyo. The emergence of blockchain and crypto projects could change the whole situation while there is the advent of new locations suitable for similar businesses. Some of them have not been even associated with large projects previously.

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Amongst the most prominent examples, such places as the Baltic States or the islands in the Mediterranean region could be mentioned. Regarding the former one, it is thrilling to see how the digital revolution can shape the places which are counting only a few decades of market economy after years of the planned one – Estonia is seen as one of the most tech-savvy countries in the continent for quite a while and Lithuania could boast of having the first European Blockchain Centre.


Due to the development of blockchain, such places as Malta or Gibraltar becoming more and more prominent spots within the map of global business.


These tiny islands are famous of particular lenient policies regarding the development of crypto business: both of them have passed certain legislations allowing crypto businesses to improve without additional struggles which are still common in the bureaucratic processes amongst other European countries.

Businesses may become more digital-savvy

The conception of FOMO (fear-of-missing-out) has reached not only the passionate users of social media, but also the world of business. It may be safe to assume that the advent of blockchain and crypto started to dictate the further trends for both startups, SMEs and large companies. This is absolutely not surprising regarding the fact that the essential strength of blockchain companies lays exactly in its technological and digital potential.

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Shortly speaking, disruptive technologies have become a certain trend globally regarding both internal and external details of companies. Assuming that it is an excellent way to develop the technical abilities of certain products, the use of such ideas as blockchain or artificial intelligence can be also considered as a good idea for the brand management overall.


A lot of potential customers, advisors or investors could be sold with the label of innovation: it is simply signalizing the bright future and prospects of any product.


As a result, the appliance of blockchain set a clearly high line for the quality of services provided by companies in particularly contrasting sectors, and the excellence of any business can be defined through the development of their digital or tech features. The implementation of smart mobile applications, the opportunity to try out visual experiences in a disruptive way or simply the chance to invest in digital tokens – there are no rules in this game, just a number of opportunities.

Blockchain can be seen as a game changer

To sum up, do blockchain startups have a chance to reform the current approach towards business making? Surely yes.

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We can see new entrepreneurial figures equally competing with more influential players while taking advantage of digital potential and technological innovations.


Also, the globalisation of business, widely inspired by blockchain and crypto, is perfectly reflected in the rise of new centres of finance in the places previously considered as the periphery or second-tier locations. These changes are definitely interesting to follow, and the constantly growing potential of emerging technologies may provide even more surprises as far as the tech business development worldwide is concerned.