It is not surprising that most of crypto marketing is based online. This happens generally because digital and tech-savvy people are the main group keen on alternative investments and emerging technologies. Also, digital marketing may be considered as one of the most cost-efficient forms of advertising new businesses can take. The help of bloggers and influencers is one of them: their ability to express difficult nature of blockchain projects in simple words is invaluable as far as the attraction of investors and other interest groups is concerned.
However, there are important points of criteria how to select what type of writings is worth attention and time: objective outlook and catchy style are probably the essential ones.
Of course, the distinctive approach towards crypto projects as well as news and issues within this field should be taken into account.
Unfortunately, crypto has already gained the somehow negative reputation in certain circles. This issue has occurred due to the lack of competence amongst both crypto influencers and project managers connected with the poor research conducted by some potential investors. Regarding the latter, there is a lot of information online. However, having no or just a little bit of prior experience in investments may usually end up in the flow of disinformation or misunderstanding. Obviously, these pre-requisites can build a perfect ground for failure.
As a result, in the world of crypto it is more than important to stay informed with the help of genuine professionals. One of the potential ways to get the answers to all necessary questions is to rely on people working with technologies directly. In other words, developers, engineers or operations experts could become a great source to discover everything about digital payments and their prospects. But it is not surprising that a vast majority of them cannot deliver the information in simple words understandable for everyone.
Jimmy Song is one of the exceptions in this field. The developer of blockchain regularly updates people on the most important topics within the industry, covering everything from technical details to the prospects of certain concepts.
Medium account of Jimmy Song
The blog of Brian Armstrong can be also considered as one of the gems created by the experienced professionals within this growing industry of crypto. However, differently from Jimmy Song, this collection of writings and insights cover slightly different yet still exciting conceptions of emerging technologies and their possibilities within banking and finance.
Brian Armstrong is the co-founder and CEO of Coinbase, one of the largest and most popular crypto exchanges online which was created back in 2012 and attracted more than 10 million users. Inspired by the success of this project developed already before the rise of Bitcoin and the massive trend of crypto, Brian is sharing his own approach towards business, adding the elements of narrative on Coinbase along with evaluating the ideas of other big companies, such as HP and even recommending some interesting pieces of literature which could assist in understanding the attitude of this entrepreneur better.
All in all, the thoughts of Brian Armstrong are definitely worth a read. Some people may regard this author in a less confident way due to the chance of subjectivity – however, it would be hard to deny that such professionals as Brian are doing all the best to avoid it. Moreover, the development of personal insight regarding the challenges in business nowadays creates a unique experience for all readers.
Medium account of Brian Armstrong
The name of Vitalik Buterin had been known amongst the hardest enthusiasts of crypto for quite a while, but it would not be wrong to claim that 2017 brought this young programmer definitely wider recognition. The inventor of Ethereum cryptocurrency which is currently used as a base for most ICO projects can be definitely named as one of the most influential crypto people worldwide. In addition, the texts of Vitalik are quite useful in order to get a competent opinion about blockchain technology and process within it.
The author of Ethereum may be regarded as a revolutionary figure as far as the industries of finances and technology are concerned. Being a real representative of millennials who are one of the essential groups purchasing cryptocurrencies, Vitalik is fully capable to reveal the potential of role model through blog posting. His achievements in crypto combined with the simply detailed explanations of the most important concepts of this industry are ultimately inspiring and attractive.
Surely, this figure is a must for beginners in the world of crypto due to all the achievements and recognition, but more experienced enthusiasts should not refrain from the deeper exploration as well. The knowledge Vitalik holds could enrich the crypto development of everyone.
Medium account of Vitalik Buterin
As seen from the examples above, the overall success and positive recognition are really important determinants regarding the world of crypto. Blogging provides opportunities for both the primary research in blockchain and advancing the current awareness.
All in all, relying on the crypto professionals focusing on different aspects of this innovative field is an amazing way to both learn and explore the realm of emerging technologies further.