Facebook is reversing its ban on cryptocurrency advertisements and will now allow certain approved advertisers to promote businesses and services, for instance crypto exchanges. In order to get permissions, owners are supposed to submit licences or other documents and verifications that prove their business to be legal and functioning. However, ICO and binary optons ads remain prohibited.
Facebook banned all crypto promotions back in January, around the height of the bitcoin price surge, to prevent users from advertising “financial products and services frequently associated with misleading or deceptive promotional practices.”
Interested businesses can apply here.