According to the company’s CEO Djamel Agaoua, Viber’s parent company – Japan-based Rakuten Inc. – studies Russian legislation and expects to launch its cryptocurrency in Russia in 2019.
The plans of Rakuten to launch its Rakuten Coin based on the existing loyalty program were announced in February this year. Agaoua mentioned that Rakuten Coin can be exchanged for rubles, dollars and euros. The CEO also said that the company’s experts are currently studying Russian legislation in the field of cryptocurrencies.
Viber also plans to launch its e-commerce platform in Russia, according to Zephrin Lasker, head of e-commerce in Viber. With its help, the users of the messenger can make purchases inside Viber, switching to other sites for payment, he specified.